Social Tech Ladder - Europe vs USA

It is interesting to see the differences between social media users in US vs Europe -- specifically females.  It shows that the inactives in the US is at 10% while in Europe it is at 24%.  Collectors in the US are at 23% and in Europe is only at 9%.  Creators in Europe is at 31% and US is at 36%.  It is obvious that Americans seem to be more 'into' social media than Europeans, however those in Europe who use social media, are very interested in it, which is shown by the very slight difference between the creators' percentages between both countries.